Well, firstly you don't have a clue what the monthly figures are, but after a slow start (when people were getting used to the system) the job ads now generate twice as much revenue as the banner ads.Originally Posted by tony
I've been accused of being greedy by charging employers to post job ads but what we (Gerard and I) wanted to do was offer people choices. Under the old system everyone got treated the same - their jobs were all posted at the same time and everyone got the same deal. But an international school offering 60K a month wanted a better deal than some 'cowboy outfit' looking for a warm body to do three hours on a Saturday morning for 200 baht an hour. So to use my favorite analogy - employers now have an option to fly first class or economy. Those that want to post a job ad for free can still do so (despite the fact that people contact me and say why is it no longer free to post on ajarn.com when the truth is they haven't looked further than the end of their nose) Those that want something better can post a platinum job ad, which usually gets posted within a matter of a few hours, and appears in a nice frame with the school logo, etc. It's a system that dozens of employment sites use (Jobs DB, Jobs Topgun, Job Beez, etc)
Although the banner ads are still popular, I think the end is nigh for them. We're fully aware that the flashing 'Las Vegas' homepage is a huge turn-off for many people and I'm betting that not many banner advertisers are truly happy with it either.
We have plans in place to make that homepage completely banner-free (actually the whole site is going to change) but still give 'banner advertisers' maximum exposure.
The whole site needs a complete (and expensive) overhaul.
Unfortunately this is still several months away.