So, two ads on t.v.: the first is a husband whose wife keeps telling him "no" as he tries to do stupid or dangerous things, then he gets some Oscar Meyer meats and his daughter says, "did mom say we can eat that?" and he says "yes." The narrator says, "it's nice to say yes for a change."
Second ad: a "disgusting" middle-aged man is plucking nose hairs with tweezers while wearing a teenage girl's bathrobe. She walks into the room, says "Hi Uncle Steve" with a disgusted look on her face. It's an ad for Clorox bleach.
I'm just amazed at how I am constantly being told to be disgusted at my body, my sexuality, my emotions, basically everything about being a man. I understand the appeal of Asia in general and Thailand specifically, where male sexual desires are at least not denigrated with such contempt as in America.
I am very grateful that I have a Korean wife who doesn't berate me for finding young women attractive, for having sexual desire, for having body hair, and for all of those things that make me a man.
I'm also very concerned for the younger generation in America, who seem increasingly effeminate, cowardly, and weak.
/rant
Young women in Japan have a whole vocabulary with which to denigrate males, particularly middle-aged males, who apparently have a yen or ten-thousand for the very girls themselves. In Asia generally there is a feeling that sexual desire in older men is perverse, unnatural and even improper. You don't have to walk far in either Tokyo or Bangkok to find young women who find their male contemporaries "effeminate and weak".
This American exceptionalism is more than a little overdone.
When I'm with the wife, walking down the street, I'm constantly giving her a running commentary on where and how I would make the young Chinese women feel satisfied. An example would be "That one from behind" or "Just in her mouth". She laughs.
Thank you my wife. I love you for putting up with me being me.
Perhaps I misunderstand this sentence. But from my experience sexual desire in older men isn't really seen as a big deal in Asia. But that's just my experience.
Thanks for the reality check. You remind me that I've read many stories of men being arrested for basically doing nothing in Japan (Police Hunt Man for Standing at Station | Sankaku Complex). Perhaps I should temper my grass-is-greener attitude.
---Update---
My wife is similar--she will constantly point out good looking women in Korean and ask me my opinion.
Marriage rates are notoriously low in China, Korea, and Japan, which does support your argument. If I had the option to stay single instead of marrying a spitting abusive alcoholic Korean man with an insecurity complex and an obsession with his mother, I know what I'd choose.
I think maybe it's a way that this contempt manifests itself. You don't get emasculating ads and sitcoms in Asia like you do in the west--the contempt that young girls have for middle aged men is hidden by a patina of respect that is missing in America. Maybe that's what bugs me--but maybe having it out in the open is better.
I don't fucking know.
Since the 50s TV ads have wanted to make you think you have bad breath, too square to own a cool car, you shouldn't smoke a cigarette that isn't prestigious cause it doesn't have a recessed micronite filter.
so 2 ads
now watch the rest which denigrate women.![]()
Yeah--I haven't seen any. There was also a yoghurt ad where two very ugly housewives were complaining about their ugly husbands until they turned into John Stamos when they ate the yoghurt.
I have no problem with that, if there were also ads of the reverse, but I don't really see them.
I was forced to spend 12 years in daily French classes...but somehow I managed to resist learning French...
---Update---
Plus the whole point behind advertising is to create problems in order to sell the solutions...
Oh look at you...you're fat...fat is bad(problem)...here buy this and it will make you thin(solution)...
Denigrating men, women...well practically everyone and everything serves the advertising mandate...one shouldn't be surprised...
funnily enough...I find if one simply ignores it...it goes away...
"You really want to save the planet?...the next time you see a hybrid car with a childseat... smash the window, remove the childseat and replace it with a box of condoms..." Doug Stanhope
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There is an important and fine distinction that you aren't making.
Advertising by definition creates problems and then promises a fix for sale. Sometimes, it creates the problem by telling the audience how inferior they are, and then offering a product that makes them less inferior.
That's not what is happening in these two ads. They are referencing the societal assumption that men are henpecked/disgusting/whatever. The bleach ad wasn't saying "you're a disgusting middle aged man so buy this bleach"--it was saying "middle aged men are gross, aren't they? So if one happens to use your stuff, buy this bleach."
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